BRANDS BECOMECULTURE THROUGHEXPERIENCE.
Led by Leonardo Franca, abacatto turns a brand's biggest moments into experiences people join, remember and belong to.
View work →Leonardo Franca, Creative Director
The idea
A brand isn't what it sells. It's what people feel part of.
Brands grow. What people experience of them often stays where it started.
Selected Work
All projects →Who it's for
INDEPENDENT BRANDSWITH A LOYAL COMMUNITY& A MOMENT COMING.
Performance. Movement.
Outdoor. Lifestyle.
The people are already there. The moment is worth shaping.
Talk about your moment →Moments
What's happening in your brand?
- 01LaunchA product, brand or new market needs a moment of its own.
- 02PartnershipAn athlete, creator or brand can open a new connection.
- 03PresenceAn event, sponsorship or cultural moment deserves more than visibility.
- 04CommunityPeople are gathering around the brand. Give them something to belong to.
How it works
MOMENT. IDEA.EXPERIENCE. STORY.
- 01
Moment
It starts with what's coming: a launch, an expo, a partnership, and what your community expects from it.
- 02
Idea
The idea defines what the brand stands for and what makes the moment worth talking about.
- 03
Experience
The idea becomes the moments where people meet the brand, directed with the collaborators who produce them.
- 04
Story
The experience is told through photography, film and press, so it lives beyond the moment.
Capabilities
What each moment draws on.
- 01Brand Positioning & IdentityWhat the brand stands for, how it sounds and how it looks.
- 02Brand PresenceStrategy for the moments where a brand shows up.
- 03PartnershipsShared values between brands, athletes, creators and communities.
- 04Story & CoveragePhotography, film and press that carry a moment beyond the day.
- 05CommunityExperiences people can take part in, remember and belong to.
Contact
TURN YOUR MOMENT INTO MOMENTUM.
A product launch, a partnership, an event or a new opportunity. Every meaningful moment has the potential to move a brand forward.
Share what's coming.